Holiday Ryan: Growth Hacker Marketing
Артикул: p6260479
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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Характеристики
- Автор:
- Ryan Holiday
- Раздел:
- Книги на английском языке
- ISBN:
- Год издания:
- 2014
- Количество страниц:
- 111
- Переплет:
- Мягкий переплёт
- Формат:
- 128x198 мм
- Вес:
- 0.16 кг
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