Mate Gador: Hold on to Your Kids : Why Parents Need to Matter More Than Peers

'Mate's book will make you examine your behaviour in a new light' Guardian

'bold, wise and deeply moral. [Mate] is a healer to be cherished' Naomi Klein, author of No Logo and The Shock Doctrine

Children take their lead from their friends: being 'cool' matters more than anything else. Shaping values, identity and codes of behaviour, peer groups are often far more influential than parents.

But this situation is far from natural, and it can be dangerous - it undermines family cohesion, interferes with healthy development, and fosters a hostile and sexualized youth culture. Children end up becoming conformist, anxious and alienated.