MacDonald J.: Powered by Change

When the winds of change blow, some build a wall and others build a windmill

The reality of business today is that change is a constant. Everything around us - people, politics, economics, technology - are perpetually changing. It has never been harder to see what's happening, interpret information efficiently or develop successful strategies.

Powered by Change is the award winning book designed to help you rethink how you deal with change. Presenting the Windmill Theory, it offers a radical new way to use change to generate outstanding business success. It shows leaders and organisations how to think and act in a constantly changing environment. Clear steps will enable you to plan and respond more effectively in all areas of your business, from purpose and people to product and process.

Filled with astonishing insights and stories from around the world. Powered by Change will help you turn the winds of change into your ultimate competitive advantage.