Sway

'Passionate and urgent.' Guardian, Book of the Week

'A must-read for all.' Stylist, best new books for 2020

'Cogently argued and intensely persuasive. Groundbreaking Work.' Waterstones, best new books of April

'Impressive and much-needed.' Financial Times, Best Business Books April to June

'Admirably detailed.' Prospect Magazine

'Practical, useful, readable and essential for the times we are living in.' Nikesh Shukla

'An eye-opening book that I hope will be widely read.' Angela Saini

'If you think you don't need to read this book, you really need to read this book.' Jane Garvey

'An eye-opening book looking at unconscious bias. Meticulously researched and well written. It will make you think hard about the judgements you make. An essential read for our times.' Kavita Puri, BBC Journalist and author

For the first time, behavioural and data scientist, activist and writer Dr Pragya Agarwal unravels the way our implicit or 'unintentional' biases affect the way we communicate and perceive the world, how they affect our decision-making, and how they reinforce and perpetuate systemic and structural inequalities.