Пинк Дэниел: To Sell is Human : The Surprising Truth About Persuading, Convincing, and Influencing Others

We're all on sale right now

parents sell their children when they go to bed. Spouses sell their partners for lawn mowing. We sell our bosses for giving us more money and more free time. And in an amazing number we go online to sell ourselves on Facebook, Twitter and online dating profiles.

Relying on science, analysis and his trademark clarity of thinking, Daniel Pink shows that sales are not what they used to be. He then provides a set of tools, tips, and exercises to succeed in each new terrain: six new ways to present your idea, three ways to understand the other's point of view, five frames that can make your message clearer, and more.